Meet the creator of La Bella Rue™: Paula Pecevich

It started back when Paula was a 5-year-old creating handmade cards for her mom and dad. She had a love for art at a young age, whether it was a macaroni design sprayed with silver paint or the elementary school drawing she entered in the Annual Art Fair. Not surprisingly, Paula attended the Massachusetts College of Art to study Design and Illustration and purse the artist within. In 1997, she earned her Bachelor of Fine Arts in Graphic Design and worked in various positions in the graphic design field.

Paula missed the fine arts side of the business and decided to launch La Bella Rue™. La Bella Rue™ is so special to her as it celebrates her appreciation for great art, her love for typography, paper & color and her passion to create every day.